The Salient Feature About Me, About Two-Way Listen, About Social Media

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It is difficult to objectively report on my single-most prominent attribute but if pressed on the matter, I would reluctantly offer up thriftiness. I know the word doesn’t brim with positivity; I probably should have reached for one that does. The latest research from geneticists, neuroscientists, psychologists, sociologists, economists, and other influential “ists” that hold sway over marketers recommend I tout my kinder, smarter, and more creative qualities. The book Spent: Sex, Evolution, and Consumer Behavior sums up recent social-anthropological theory by stating I need to display “good genes, good health, and good social intelligence” to wow my fellow humans. I, however, believe my fellow humans would recognize a trumped up resume if I did that.

Two-Way Listen is my first blog. It is concerned with Product Management, Product Marketing, and the conversations companies and consumers have amongst themselves and with each other about products. I aim to present what one person listening to public discourse in the modern, multi-media connected market place can observe. The ease of connectedness makes this dialogue relatively new and raises the stakes of business marketing by making successes or missteps more public than ever before. For a marketer, talk can be both cheap and expensive. Listening is a thriftier proposition and luckily I have the gift of thrift.