Showing posts with label Chicago Bars. Show all posts
Showing posts with label Chicago Bars. Show all posts

Wednesday, February 8, 2012

Marketing to "The Rest of Us" on Super Bowl Sunday



Photo by: hecknokitty via instagram
In his article for the Wall Street Journal, Matthew Futterman attempts to slot an estimated 111 million Super Bowl XLVI viewers into three, easy to understand categories: Novice, Casual, and Expert Fans. If you watched the game, you already know where you fall on this continuum. It may be more interesting to segment Americans actively avoiding the game, in other words, the rest of us.