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| "Breakfast" at IHOP |
Recently Universal
Pictures, creators of Dr. Seuss’ The Lorax, teamed up with IHOP Restaurants in
a brand alliance that puts Lorax themed items on the restaurant’s
menu. If you are wondering what The Lorax has in common with
pancakes the answer is the target market’s demographics: children under or
around the age of 12. Menu items for this group include:
• Truffula Chip Pancakes – Pancakes filled and topped with rainbow sprinkles.
• Rooty Tooty Bar-Ba-Looty Blueberry Cone Cake – A pancake with blueberry topping in a crispy waffle cone.
• Pipsqueak’s Breakfast – Green Eggs & Ham – Scrambled egg and creamed spinach.
• Mac 'n Cheese & Truffula Trees – KRAFT-brand Macaroni & Cheese with broccoli florets.
