A Marketing Plan is Always Needed

Ke$ha says "Stop! Is a snake really part of the plan?"

After my last blog post, “A Finely-Tuned Target More Successful with Brand Alliance Marketing”, a friend emailed to ask, “Who is the target market for Two-Way Listen?” I was incredulous thinking Chuck had the nerve to ask me this. I thought, “Isn’t it obvious?” Not to him it wasn’t and when I thought about it, I knew I hadn’t taken the time to define my audience or create a marketing plan.