Moroccanoil’s Passionate, Focused, and Disciplined Brand Management Success Story

photo via moroccanoil.com

I recently worked America's Beauty Show 2012 in Chicago and Moroccanoil was my favorite professional hair-care brand at the show. Harvard Business Review could write a case study called “Moroccanoil: Brand Management 101” or more descriptively, “How-to Successfully Build a Brand with Passion, Focus, and Discipline.”